Presentation/Moodboard design for the SOCIAL MOTION company

Project type

Presentation DesignBrand GuideMoodboardGraphic Design

While working at Social Motion, I created storyboard and animation designs for various brands.
These moodboards/presentations are the first stage of working with clients, which serve as a basis for approving the visual style before starting work on storyboards and animation.
Each presentation was created taking into account the unique features of the brand. In cases where the client provided a brand guide, the moodboard style was adjusted accordingly. To do this, the materials provided were carefully analyzed, including the brand guide, the brand's website and social networks, to create a consistent visual concept.
If the brand did not have ready-made instructions or guides, I created a moodboard from scratch. This involved developing a color palette, choosing fonts, graphic style and other visual elements that would match the target audience and the client's tasks.
These moodboards became an important stage in communication, helping to harmonize the style and ensure the integrity of subsequent visual solutions.